Category Archives: Daswani Raja ( Hongkong)

Sindhis: Daswani Raja ( Custom Tailor – Hongkong)

Heading Raja Fashions is the effervescent Raja Daswani.

His grandfather emigrated from northern India to Hong Kong and set up a custom tailored business there.

His father, uncles and aunts followed in their father’s footsteps. It was natural that Raja too would enter the trade.

But whilst business was good, the family enterprise was no different from that of Saville Row.

When Raja assumed the mantle, he began to position the enterprise a few cuts above the rest.

The push for change came in 1997, after the handover of Hong Kong to China, Many of Raja’s British expatriate customers returned to the UK.

Raja and his team went to after their customers, taking their local tailoring enterprise global. Setting up shop in hotel rooms, they informed customers that their favourite Hong Kong custom tailors had come to their doorsteps.

Raja’s has since put internet technology to good use.

Nowdays, customer measurements and photographs were emailed back to the head-office in Cameron Road to be tailored withing 4-6 weeks by specialist tailors in Hong Kong and the Mainland.

An online presence keeps the communication lines between the business and its far flung customer base connected 24/7. The practice of travelling worldwide to visit customers continues and is in fact a staple of many bespoke tailors in Hong Kong.

Nevertheless, Raja dominates the market in its sheer of capacity operation. Raja’s warehouse, for example, stocks the largest volume of fabrics in Hong Kong’s custom tailoring industry. Demand for services is so great that their overseas appointment books are filled 3 months in advance.

Teams of 10 tailors make monthly calls on their overseas customers to carry out fittings, make alterations and take new orders, giving customers the opportunity to expand their wardrobes and refresh old suits. Customers tend to stay for life. They appreciate the sophisticated tailoring and individualized attention.

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