Category Archives: Chhabria Murlidhar

Sindhis- Chhabria Murlidhar ( Playing Cards Business)

Asha Industries: ( Playing Cards)

Founded by Mr. Murlidhar Chhabria, who has pioneered the manufacture of playing cards in India, and has been associated with this industry since 53 years, the company grew from strength to strength.
The Year 1982
Mr. Deepak M. Chhabria, current C.E.O.

Joined the company as “Print Production Manager” and in the next decade or so the entire production facility was overhauled to include the latest technology and equipment to prepare the company for the challenges of the 21st century.

The Year 1988
A global player, one of the first in Asia, with top brands in domestic market emerged to take on the challenges of the new world. A competent production team in place, and entire production process automated, it was time to move forward.
The Year 1991
This was another milestone as prior to 1991 playing cards had never been exported from India.
Pioneering the export of playing cards from India, Asha Industries grew year on year expanding markets from middle east to Africa, Europe, Eastern Europe, The United States, Central, Southern and Latin America.

2000 The Beginning of A New Millennium

In the years upto the millennium Asha Industries emerged as a truly Global Company.

Albeit privately held, and family owned, with a dedicated team of professionals, offering comprehensive personalized service to all customers.

2000 – 2002

In the new millennium the growth continued, defying the global recessionary trends with year on year growthincreasing every year, almost 80%, of the business came from repeat orders from existing customers, but steadily new markets and new customers were begin added each year.